Community Spotlight: United Way of North Central Ohio launches campaign with “United is the Way” theme

MARION, OH (MARION COUNTY NOW)–The United Way of North Central Ohio (UWNCO) has launched its annual fundraising campaign with a new theme, “United is the Way,” and a renewed focus on helping working families and addressing key community needs.

Amber Wertman, the UWNCO CEO, and Beth Anne Jarvis, campaign director, announced that the United Way network, which serves a five-county region including Crawford, Marion, Morrow, Seneca, and Wyandot, recently approved funding for more than 60 programs from various agencies for the 2025-2026 year.

“We just really believe as far as the annual campaign, that United Way is the best way to help the most people,” Amber said. “It’s the way that we can build strong communities and we like to mobilize people to action.”

The organization’s efforts are centered around its bold community impact goals: successful children, healthy families, self-sufficient residents, and, new this year, strong communities to aid in disaster relief and other unforeseen crises.

A major focus of the campaign is the “ALICE” population, an acronym for Asset Limited, Income Constrained, but Employed. These are individuals and families who are working but struggling to afford basic necessities. Amber explained that the United Way provides a “hand up, not a handout,” helping these families overcome barriers to employment such as a lack of housing, transportation, and childcare.

Beth Anne detailed the various ways individuals and businesses can contribute to the campaign. Options include workplace payroll deductions, one-time gifts, and hosting fundraising events. She highlighted the new online campaign toolkit available at unitedwaynco.org, which provides resources for campaign coordinators and shows exactly how funds are used locally.

“We can adapt to whatever you need,” Beth Anne said, emphasizing the flexibility of their fundraising methods, including virtual campaigns.

The UWNCO’s previous campaign, the first since merging all five counties, reached 93% of its goal. Despite falling slightly short, the organization was still able to fully fund its partner programs, a testament to the community’s support.

Amber also used the opportunity to promote 211, a national information and referral system. By dialing 211, residents can connect with trained staff 24/7 to find help with food, housing, utilities, or even to find volunteer opportunities. The service provides a valuable resource for both those in need and those looking to give back.